LOWEND

Lowend is a subgenre of Milwaukee hip-hop, which is a subgenre of Midwestern hip-hop, that originated in Milwaukee in 2020s. Defined by uptempo, metronome-like clapping rhythms, heavy bass, and snares, it was pioneered by artists such as Certified Trapper and AyooLii. The genre found wider national success through the virality of J.P.'s songs "Juicey Ahhh" and "Bad Bitty" on TikTok in 2023 and 2024, respectively, by which point it had begun receiving attention from music-focused media outlets such as Pitchfork.

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