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Alexander Leon Gumuchian ( gə-MOO-chee-ən; born June 30, 1995), known professionally as bbno$, is a Canadian-Armenian rapper, singer, and songwriter. He became widely known for his 2019 single "Lalala" (featuring Y2K). He continued this success through collaborations with artists including Yung Gravy and his 2021 single "Edamame". He has collaborated with video game Valorant in 2023 and 2025. In 2025 and 2026, he won the Juno Fan Choice Award.