Fresca
Fresca is a grapefruit-flavored citrus soft drink created by the Coca-Cola Company. Borrowing the word fresca (meaning "fresh") from Italian, Spanish, and Portuguese, it was introduced in the United States in 1966. Originally a bottled sugar-free diet soda, sugar sweetened versions were introduced in some markets.
Fresca is now sold in multiple flavors: grapefruit citrus (the original flavor), black cherry citrus, peach citrus, and blackberry citrus.
Fresca also entered the cocktail space in 2022 with a line of ready-to-drink canned cocktails (5% ABV), produced in partnership with Constellation Brands. Fresca Mixed is a vodka spritz with 100 calories per can and no added sugar.
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